Jennifer  Thomson
Jennifer Thomson
AVP AccAD, Cloud, Services Research Europe

Jen Thomson has more than 20 years' experience advising IT Vendors, senior IT, and business execs on their digital business optimization and transformation strategies. She leads European Research for Accelerated App Delivery, Cloud, and Services. Her core goal is to drive synergies and growth across these research areas, with a central focus on thought leadership.

Thomson specializes in providing insights on the investment strategies and decisions of European enterprises as they transition to modern application architectures. Her research explores app dev and delivery capabilities required to operate in a digital economy, and how this impacts enterprise organizational structures, culture, processes, tools, and skill sets. She leads the Future of Digital Innovation research for IDC Europe, exploring software innovation strategies and what this means in terms of end-user strategies, investment priorities, software sourcing, and KPIs. Thomson's core research also explores enterprise maturity and strategies towards enterprise scale and empowered DevOps.

Thomson is responsible for the execution of a broad range of consulting and advisory projects. As IDC's European expert on application development and delivery strategies, Thomson is an experienced public speaker and regularly presents at conferences and IDC partner and end-user events.

Thomson started her career at Compaq Computer EMEA as a senior research analyst. She has a bachelor's degree in international business with German from Sheffield Hallam University (United Kingdom) and Pforzheim Fachhochschule (Germany).